Investing at the intersection of sports and technology — empowering innovative companies and institutions shaping and revolutionizing the sports ecosystem.
About Us
SKR Ventures is a sports and technology investment firm at the intersection of sport, innovation and capital markets. We invest in and advise the companies and institutions shaping the next generation of the global sports ecosystem — across the entire value chain: franchises, leagues, sports tech, media rights, athlete performance, nutrition, fan engagement, infrastructure and beyond.
We are a capital partner and strategic advisor to growth-stage businesses in sports, technology and entertainment. Our team combines decades of experience across elite sports organisations, media, marketing and major events with deep expertise in banking, corporate finance and private equity — and some of the most extensive networks in the global sports industry. Embedded inside the industry, connected at every level, and fully fluent in capital markets: that is the SKR edge.
OUR PURPOSE
Actively creating and delivering value through a broad spectrum of digital transformation opportunities. We drive growth and innovation in the sports industry by providing strategic capital and expertise.
OPERATING RESPONSIBLY
We strategically invest with our partners to nurture robust businesses that generate lasting value. We prioritize responsible practices as integral to achieving excellence and ensuring sustained success.
Our Investments
Professional Basketball
Strategic Sports Consulting
AI Football Performance Tracking
INVESTMENT THESIS
We invest in companies with the discipline to go the distance. Short-term noise doesn't move us — long-term fundamentals do.
Like elite athletes, the best founders execute with surgical precision. We back teams who turn strategy into repeatable excellence.
True competitive advantage is built over years, not quarters. We're patient capital aligned with founders who think in decades.
Sports technology must serve the fan experience. We prioritize companies that deepen emotional connection between sport and audience.
"Talent wins games, but teamwork and intelligence win championships."
MICHAEL JORDAN
INSIGHTS & NEWS
SKR Ventures announces a strategic investment in Silk Road Sports Consulting, the Singapore-headquartered sports marketing and advisory firm — marking the firm's first operating-platform investment in the Asia-Pacific region and continuing its accelerating deployment across the global sports ecosystem.
Driven by Tony Parker and Gaetan Muller, LDLC ASVEL announces two major milestones: continuation of its EuroLeague commitment and the arrival of new strategic shareholders, confirming its ambition to establish itself among the great clubs of European basketball.
We are proud to announce our strategic investment in LDLC ASVEL Basket, France's most decorated basketball club and a presumptive founding member of NBA Europe, the new sixteen-team league set to launch in October 2027.
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THE DRAFT
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